About Atlas Tea Company

Atlas was born from loss.

When the world stopped and words failed.

Out of that, a company. Out of that, a purpose. We are a tea company. We are also, more truthfully, a message company that happens to sell tea.

Chandler, Amber, and Emma Zaugg of Atlas Tea Company

Built by the Zaugg family — Amber, Chandler, and Emma.

Trust no one? Atlas sees you.

The message is The Atlas of Well-Being — an algorithm for the body, in three movements. Tea is the oldest companion. Atlas walks with you in the same register, from the hardest acute moments through the daily practice of living over time.

Some losses are avoidable. With the Atlas of Well-Being we come back to ourselves and to each other.

Allow your inner world to be seen, then heard, then understood, then loved.

The Atlas of Well-Being

An algorithm for the body, in three movements.

In order. This. Then this. Then this.

Mountain mapped to the Atlas body — fear at the top
01 — First movement

Share your fear.

The body knows. It carries what we don't see.

Fear concentrates at the top — Pressure in the head. Tightness in the chest. Constricted belly. Lost ground.

Embody the footing of a mountain.

Cherub with Vitruvian overlay — empowered innocence
02 — Second movement

Be empowered in your innocence.

Innocence: I deserve to be seen. Heard. Understood. Loved.

Empowerment lives in the deep belly.

Return there.

Dandelion bloom with Vitruvian overlay — fully alive
03 — Third movement

Be fully alive in the present moment.

Chest open.

Absorbing.

Offering.

Here.